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Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web-browser. English entrepreneur Michael Aldrich invented online shopping in 1979. His system connected a modified domestic TV to a real-time transaction processing computer via domestic telephone line.Online shopping took over a significant segment of the retail market during the first decade of the 21 st century. As number of personal computers increased and established, retailers began to offer their products over the Internet. Some of the various ways in which online marketing is done in India are company websites, shopping portals, online auction sites. Interestingly, India is expected to be the third largest Internet market in the world in the next five years.With online shopping we are no longer required to visit malls to make a purchase. By just sitting at the comfort of our homes, we can buy the required products and also pay online. Online shopping is fast, convenient with your goods reaching you at your door step. There is now no need to drive down to the mall, hence saving your money, time and effort.
More and more people have turned to Internet to buy everything from food to books to houses and groceries. The idea of not having to wait in long queues or in traffic or search through racks of clothing looking for the items or being able to shop at any time—preferably in pyjamas—has caused more people to turn to shopping online. Technology is more often accompanied with disadvantages and online shopping is no exception. The internet is prone to cybercrimes and online shopping is facilitated through this internet only. Cyber criminals like identity thieves prowl the internet looking for unsuspecting targets to steal their credit card details. Armed with sophisticated hacking and tracking software, they break the security protocols and access confidential credit card information which they use to their benefit. Many people are thus very wary of online shopping because of the risks involved in them.Pictures can be deceptive’ is a widely known fact. This is one major drawback of shopping online. Although one is able to read the description of the product, the quality variant is an issue. Choosing the appropriate size is another hurdle. A shopper who is uncertain about what to look for, or who just enjoys browsing through items on display will prefer a store where the products can be seen. The decor, music and arrangement of goods in a retail store creates a multi-dimensional shopping environment that cannot be duplicated online. Many people who are currently unfamiliar with computer are not likely to change their habits to shopping online. Pictures can be deceptive’ is a widely known fact. This is one major drawback of shopping online. Although one is able to read the description of the product, the quality variant is an issue. Choosing the appropriate size is another hurdle. A shopper who is uncertain about what to look for, or who just enjoys browsing through items on display will prefer a store where the products can be seen. The decor, music and arrangement of goods in a retail store creates a multi-dimensional shopping environment that cannot be duplicated online. Many people who are currently unfamiliar with computer are not likely to change their habits to shopping online.
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