Nowadays, advertisements have great power to impact minds and create new habits amongst the younger generations. Large parts of their lives are connected with advertisements through various forms of media such as the radio, films and magazines. And according to Vitelli (2013) “Television, Commercials, and Your Child”, advertisers try to target young people by: concentrating on new products with special features, producing advertisements which are familiar with daily life so audiences do not realize they are watching commercials and making them lose the ability to distinguish between reality and the advertising that they are watching every day. More recently, with the development of more far reaching platforms of mass media, the thousands of messages about perfect the body images presented on posters and on television shows have re-shaped opinions on what is the ideal body shape for women. The powerful messages have made women obsessed with the new female body standards. Trying to fit into what is represented as attractive by the mass media, have caused stressed and have had a negative effect on some women, in particular the younger women who feel the need to comfort more. An example about the negative influences of advertisements on the young generations is building up their impossible expectations about attractive appearances by using luxury images of supermodels and celebrities, who they hope to look like (Wikipedia 2014). Therefore, teenagers tend to try keep their body thin through putting themselves on a diet, doing exercise or even getting cosmetic surgery while they are never satisfied with their bodies. In addition, it is suggested that using the dynamic beauty of young people for fast food advertising is also one of the causes of changing eating habits and rising obesity rates on the youth (Ashton 2004). In some cases, they are attracted by the advertisements when people with good shape, are eating fast foods and might think that it is healthy foods or even eating them will help to keep their bodies as good as in the advertisement.hmm...koi hai mujh se dimag maarne...huh..​